Double Decker Exhibition Stand: Meaning and Benefits

In the last few years, a double-decker exhibition stand has emerged as a popular option. In this guide, we will introduce you to what a double-decker booth is and its benefits. 

What is a double-decker exhibition stand?

As the name suggests, a double-decker exhibition stand is a two-story booth structure. Unlike a single-story exhibition booth, a double-story stand provides the vertical space for multipurpose use. A leading double decker exhibition stand builder designs it in various sizes to suit different booth layouts and exhibition spaces.

Generally, a double-decker exhibition stand features a staircase to access the upper level. The exhibiting businesses can use the upper space for various purposes, like product demonstrations, meetings and networking. 

8 Benefits of a Double-Decker Exhibition Stand 

As an exhibiting business, if you choose a double-decker exhibition stand for the upcoming show, you will enjoy the following benefits:

  1. Vertical Space Utilisation: One of the primary benefits of a double-decker exhibition stand is its ability to use the vertical space. You can use the upward space for various purposes.
  2. Enhanced Visibility: The upper space in a double-decker stand improves your booth visibility, thus giving you an added advantage amongst competing exhibitors on the exhibition floor.
  3. Increase Footfall: Alongside you, many businesses participate in an exhibition, each competing with the other. The increased visibility of your booth makes it easier for attendees to locate your booth from anywhere on the exhibition floor, thus driving traffic.
  4. Increased Brand Impact: The double-story design of this stand provides opportunities to use the additional space for product displays and meetings. Moreover, the use of visually compelling graphics and interactive displays increased brand exposure. A double-decker design maximises the opportunity for branding.
  5. Brand Value: A double-deck booth establishes your brand as a prominent, stable, and knowledgeable business in your industry. This enhances your brand value, improves the trust of your customers and helps you expand your customer base.
  6. Creative Freedom: As you get the double space, you can be as creative as possible for each floor. You can have a different theme for each floor, and accordingly, you can decide on different graphics and visuals. Hire a double-decker exhibition stand builder to turn your creative ideas into reality.
  7. Networking Opportunities: The best way to use the additional space is to host networking events and meetings. The upper space provides a conducive setting for meaningful conversation with visitors and industry leaders.
  8. Multiple Product Displays: Apart from networking, you can use the vertical space to display a wide range of products simultaneously. With separate sections on each level, exhibiting businesses can strategically arrange their offerings to cater to different target audiences.

The Final Words
A double-decker exhibition stand offers businesses a unique opportunity to stand out from competitors, establish their presence, attract visitors, and interact with visitors and experts. To leverage the benefits of a double-deck stand, hire a double-deck exhibition stand builder.