Top 5 Technologies of 2024 That Increase Footfall at the Trade Show Booth
Are you looking for a tried-and-tested solution to increase footfall at your exhibition stand? The effective and practical solution is to incorporate modern technologies into your exhibition stand design to make it visually appealing and interactive.
Advanced technologies are one of the core elements that will make or break your participation at the upcoming trade shows. For exhibiting businesses like you, we have listed the top 5 advanced technologies of 2024 that are proving to be highly successful in increasing footfall at the exhibition stand.
Artificial Intelligence
Artificial intelligence is marking its presence in almost every industry, and the exhibition industry is no exception. Today, when thousands of businesses exhibit at a trade show, it becomes imperative to distinguish oneself. The best and most effective way to stand out on the exhibition floor is by adding artificial intelligence to your trade show booth.
For example, you can have AI-powered robots attend to visitors and offer personalised experiences. The tailor-made experience provides an immersive experience for the attendees, which in turn strengthens your brand position in the market. Further, AI-driven exhibition stand design augments your abilities for analysing visitors’ data.
If you are planning for a custom exhibition stand design for the upcoming exhibition, consider incorporating AI-driven robots and interactive tools into your exhibition stand design.
Touch Technology
Touch technology is another advanced technology that you can incorporate into your trade show booth design. It has been playing an important role in building a connection between brands and attendees.
For example, if you are going to participate in the trade shows of the tourism and hospitality industry, then incorporating user-friendly touchscreen technology into your exhibition stand can help you present information about destinations, itineraries, and hotels in an engaging and customised way.
In fact, by adding an element of interactive touch technology into your modular exhibition stand design, you empower the attendees to access the information the way they want, thus leaving attendees with a memorable experience about your brand.
Are you looking for an experienced exhibition stand design company to help you with a technology-driven exhibition stand for the upcoming trade shows? Get in touch with Bellatrum today.
Augmented Reality Technology
Take your exhibition stand design to the next level with Augmented Reality (AR) technology. AR makes your exhibition booth stand out on the exhibition floor and increases traffic at the stand. It blends the virtual world and the real world smoothly.
For example, if you are in the automobile industry or the real estate industry, the use of AR technology in your exhibition stand can help you display 3D models of your products, thus allowing attendees to explore the product deeply. Thus providing them with an interactive experience, thus increasing brand recall.
The exhibiting businesses have been leveraging AR technology to convey the message clearly and showcase their products and services effectively. When you add AR to your trade show booth, you establish yourself as a forward-looking brand among the target audience and thus build a trustworthy brand.
Bellatrum is the most trusted exhibition stand builder for the AR-powered exhibition stand. It provides customised exhibition solutions that meet your special requirements.
Virtual Walls and Floors
Stand out on the exhibition floor with the virtual walls exhibition stand. In this, your trade show booth walls transform into virtual walls because of LED and projector screens. Similarly, the use of sensors allows you to change the exhibition floor colours and theme in response to foot traffic. In 2024, virtual walls and floors are proving to be a game changer by creating a visually stunning and engaging environment for the attendees.
For example, businesses in the healthcare and education industries can effectively use virtual walls and floor technology to provide immersive educational information on healthcare technologies and offer training sessions, thus creating a learning environment.
The noted advantage of using virtual walls is that they make a small exhibition space look larger. Moreover, you can showcase information without needing additional floor space.
Motion Controlled Technology
Do you want to make your brand’s exhibition stand highly engaging at the upcoming trade shows? Then try motion-controlled technology. In this, the attendees use hand or body gestures to interact with and understand the digital content.
For example, food businesses can incorporate motion controlled technology into their custom exhibition stand design for navigating menus. Or if you belong to the fashion and beauty industry, you can use motion-controlled technology smartly for the virtual try-ons of newly launched products.
Motion-controlled technology-enabled exhibition stands have been highly successful in tracking visitors’ behaviour, thus providing tailor-made content to them. Thus, this technology has been effective in providing real-time customisation, enhancing the shopping experience, and driving engagement.
The Final Words
Today, the success of your participation in the exhibition largely depends on the exhibition stand design. Advanced technologies like artificial intelligence, touch technology, augmented reality, motion-controlled technology, and virtual walls not only increase the footfall at your exhibition booth but also enhance the visitors’ experience and make your brand stand out on the exhibition floor. Moreover, these technologies provide deep insights into your target audience’s behaviours. Bellatrum is a specialised exhibition stand design company that builds tech-driven exhibition booths. Contact it today.