About The Show
MIDO Eyewear Show caters to the whole optical supply chain. The 2027 edition of MIDO Eyeshow will take place from 06 to 08 February 2027 in Milan, Italy. More than 40,000 visitors, including vision care professionals, manufacturers, designers, retailers, distributors, technology providers, and various industry professionals, will mark their attendance at the show.
This is the perfect platform for the exhibitors to launch their eyewear collections, present retail solutions, and showcase lens options, machinery, components, and materials. The event acts as an enabler to build business relationships and take their brand internationally.
Showcase your offerings strategically at MIDO Eyewear Show 2027 with a creative exhibition stand design.
Key Benefits for Exhibitors
1. Present your eyewear collection and eye care solutions to more than 40,000 visitors from 160 nations. This is the perfect platform for brands to market their offerings in multiple countries.
2. The media coverage of the event expands the brand’s reach even on social media.
3. Find new manufacturers, wholesalers, and distributors around the world.
With more than 1200 exhibitors participating at MIDO Eyewear Show 2027, team up with the experienced exhibition stand builder in Milan. Over the years, Bellatrum has built and designed exhibition stands for more than 1000+ eye companies for the MIDO Eyewear Show.





